Garmin
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6 Media Collective
Tactical athlete wearing Garmin tactix 9
01 / PROPOSALConfidential — Production Brief

Garmin tactix 9
Launch Content
Proposal

Tactical Games–inspired still photography production by 6 Media Collective.

A one-day production concept built around authentic tactical fitness, firearms, and range-based imagery for the upcoming Garmin tactix 9 launch. 6 Media Collective will provide the location, production logistics, talent, equipment, firearms, ammo, and lighting support while Garmin provides the photographer, product, and final in-house editing.

Schedule July Site Walkthrough→View Production Overview
ClientGarmin
Producttactix® 9 Pro
Production6 Media Collective
FormatStill Photography
DurationOne-Day Shoot
WindowAug — Sep
LocationHeppner Property
LAT 37.0842° NSCROLL ↓LON 94.5133° W
02Executive Summary

Production Overview

The primary focus of this proposal is to support Garmin's still-image needs for the tactix 9 launch with authentic Tactical Games–style photography. The shoot will take place on Jacob Heppner's private property, which includes a gym, outdoor training areas, and a range on the same 50-acre location.

Provided by Garmin

  • Photographer
  • Garmin tactix 9 product / watch
  • Final image editing & post-production in-house

Provided by 6 Media Collective

  • Production company support
  • Location sourcing & property access
  • Talent coordination
  • Firearms and ammo coordination
  • Fitness & tactical equipment
  • Lighting support
  • Photo assistant
  • On-site logistics
  • Craft services
03Site Recommendation

Suggested Location: Jacob Heppner Property

The recommended location is Jacob Heppner's private property, which includes a gym, range, outdoor training areas, and multiple natural backdrops across the same 50-acre location.

This location allows Garmin to capture the main Tactical Games-style content while also having the option to capture gym-focused imagery without requiring a second venue.

Walkthrough NoteThe Garmin team will complete a site walkthrough in July to approve the overall location, identify specific shot locations, and determine which property zones are best suited for the final shot list.

50
Acres
04
Zones
01
Site
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Property overview — 50-acre site
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10
Range — outdoor shooting positions
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10
Outdoor training area
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Gym — interior
04Schedule

Target Production Window

The proposed shoot window is mid-August to early September, pending Garmin team availability, site walkthrough approval, talent scheduling, and final creative direction.

T-01
July

Site Walkthrough

Approve location and identify specific shot locations on the property.

T-02
Late July / Early Aug

Production Planning

Finalize shot list, talent, equipment, and on-site logistics.

T-03● ACTIVE
Mid-Aug — Early Sep

Production Window

One-day shoot executed on location. Garmin photographer leads capture.

T-04
Post-Shoot

In-House Editing

Garmin handles final image selection, editing, and post-production.

05Primary Objective

Main Effort: Tactical Games Still Photography

The main effort will focus on capturing still images that position the Garmin tactix 9 in an authentic Tactical Games–style environment. This includes outdoor training, range work, rifle and pistol handling, and fitness-based tactical movements.

The shoot will be designed around realistic, on-location scenarios that match the rugged, tactical, and performance-driven look Garmin wants to promote for the watch.

Capture Target

Approximately 3–5 fitness-focused Tactical Games images, plus additional watch-focused rifle and pistol imagery.

Long-range prone shooter
◉ REC
Rifle on range
◉ REC
Rifle close-up
◉ REC

Potential Shot Categories

S/01
Tactical Games-style fitness movements
S/02
Outdoor range work
S/03
Rifle-focused watch imagery
S/04
Pistol-focused watch imagery
S/05
Watch close-ups in authentic use
S/06
Fitness-focused action images
S/07
Environmental product shots
S/08
Performance-driven storytelling

Production NoteThis is planned as a one-day shoot. Garmin will provide the photographer. 6 Media Collective will supply the location, lighting support, talent, equipment, firearms, ammo, and on-site production logistics.

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Insert PDF reference images here for Tactical Games shot inspiration
06Equipment Add-On

Rope Climb Rig Options

If Garmin wants rope climbs included in the photo shoot, there are two rig options available.

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19
Insert photo of black rental rig
Option 1$3,000

Mobile Black Rig Rental

Includes

  • ▸Rig rental
  • ▸Travel from Joplin
  • ▸Installation on location
  • ▸Tear down
  • ▸Return transportation

Important Note

This rig is mobile in the sense that it can be transported to the property, but once installed it cannot simply be pushed or moved around on-site. The final rig location must be selected during the July site walkthrough.

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61
Insert photo of Jacob's existing outdoor rig
Option 2$2,000

Add-On to Existing Outdoor Rig

Includes

  • ▸Additional outdoor rig component
  • ▸Installation onto Jacob's existing personal rig
  • ▸Rope climb capability on-site

Important Note

This option would be bolted into the ground and fixed in one location. It would not be moveable once installed.

CMP/Option 1 provides a cleaner black rig look but costs more. Option 2 is more cost-effective but is fixed to the existing outdoor rig location.
07Pricing

Main Effort Investment

Photo Assistant / Lighting
Half-day rate
$1,000
Talent
Day rate
$600
6 Media Production Company Cost
$4,000
Property Rental
$2,000
Craft Services / Food & Beverage On-Site
Based on last year's Garmin C2 shoot, adjusted for a smaller crew size
$400
Subtotal before rig option
$8,000
Total with Rig Option 1
$11,000
Total with Rig Option 2
$10,000

NOTE / Final rig choice can be determined during or immediately after the July site walkthrough.

08Optional Add-On

Optional Add-On: Gym Photography

In addition to the Tactical Games main effort, Garmin has the option to capture a separate set of gym-focused still images that fit the look and feel of the Garmin tactix 9 Pro.

This add-on would allow Garmin to expand the content library beyond range and tactical fitness imagery by capturing more traditional strength, conditioning, and gym-based product moments.

Recommended Creative Direction

  • ▸Watch close-ups during strength training
  • ▸Functional fitness movements
  • ▸Gritty but clean gym environment
  • ▸Different talent from Tactical Games shoot
  • ▸More controlled lighting
  • ▸More polished indoor performance look

Production RecommendationFor the gym-focused images, 6 Media recommends using a separate talent from the Tactical Games shoot. This gives Garmin more variety in the final content library and creates a different look for the gym-focused assets.

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Gym interior
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Watch close-up during workout
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Strength training
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Controlled lighting gym setup
09Pricing

Main Effort + Gym Photography Investment

Photo Assistant / Lighting
Moves lighting support from half-day to full-day rate
+$1,000
Additional Gym-Focused Talent
+$600
Property Rental Increase
Covers additional prep, cleaning, gym floor cleanup, and photo readiness
+$1,500
6 Media Production Company Cost
No increase
Craft Services
No increase
Main Effort + Gym Photography subtotal before rig
$11,100
Total with Rig Option 1
$14,100
Total with Rig Option 2
$13,100

NOTE / This option gives Garmin both Tactical Games-style outdoor content and additional gym-focused product imagery from the same production location.

10Optional Concept

Optional Concept: Night / Low-Light Content

6 Media Collective's main camera operator regularly shoots content for Athlon, a brand focused on thermal and night vision products. Because of that experience, our team is highly capable of capturing tactical night, low-light, and performance-based content if Garmin wants to explore this creative direction for the tactix 9.

This concept would focus on the watch in nighttime or low-light tactical scenarios, with emphasis on rugged use, night capability, and operational-style visuals.

Potential Creative Direction

  • ▸Watch close-ups in low-light conditions
  • ▸Night range environment
  • ▸Tactical movement after dark
  • ▸Firearm and gear-focused compositions
  • ▸More cinematic, dramatic product imagery
Night tactical operators on rig
◉ REC
◉ IMG.REF
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Night range example
◉ IMG.REF
36
Thermal / low-light style
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Watch in low-light environment
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Athlon-style capability example

Important Note

No pricing is included for this section at this time. Garmin requested to see example content and capability first before requesting an official proposal for this concept.

Production Note

This would likely be shot on a different day, with a different location, different talent, and a separate production approach.

11Scope

Production Deliverables

The final deliverables will be captured by Garmin's photographer and edited by Garmin in-house. 6 Media Collective's role is to produce the environment, talent, gear, and logistics needed to capture the still imagery.

6 Media Collective Will Provide

  • Approved shoot location
  • Talent coordination
  • Firearms and ammo coordination
  • Fitness equipment
  • Range access
  • Lighting support
  • Photo assistant
  • Production management
  • Property preparation
  • On-site logistics
  • Craft services

Garmin Will Provide

  • Photographer
  • Garmin tactix 9 product / watch
  • Final image selection
  • Final editing and post-production
  • Brand oversight and approval
12Operations

Range, Firearms & On-Site Logistics

Because this production involves firearms, range work, and tactical-style movement, all shot locations and setups will be approved during the July site walkthrough. 6 Media Collective will coordinate firearms, ammo, range logistics, and on-site movement to keep the production organized, safe, and efficient.

01

Firearms and ammo coordinated by 6 Media

02

Range locations approved in advance

03

Final shot areas selected during walkthrough

04

Rope climb rig location selected during walkthrough if needed

05

Gym prep and cleanup handled for optional gym add-on

06

Garmin photographer supported by 6 Media lighting/photo assistant

13Final Summary

Investment Summary

Option A

Main Effort Only

Tactical Games still photography

Subtotal before rig$8,000
With Rig Option 1$11,000
With Rig Option 2$10,000
Option BRECOMMENDED

Main Effort + Gym Add-On

Tactical Games + gym-focused photography

Subtotal before rig$11,100
With Rig Option 1$14,100
With Rig Option 2$13,100
Option C

Night / Low-Light Concept

Separate optional concept

TBD

Pricing pending after Garmin reviews example content.

NOTE / All pricing assumes Garmin provides the photographer, Garmin product/watch, and handles final image editing in-house.

14Path Forward

Recommended Next Steps

  1. 01Garmin reviews proposal options.
  2. 02Garmin confirms whether rope climbs are needed.
  3. 03Garmin selects rig option if rope climbs are included.
  4. 04Garmin confirms whether gym photography should be added.
  5. 05Garmin reviews night / low-light example content.
  6. 06July site walkthrough is scheduled.
  7. 07Final shot locations and production plan are approved.
  8. 08Shoot is scheduled for mid-August to early September.

Closing Statement

6 Media Collective is positioned to give Garmin a complete, authentic tactical production environment in one location — range, gym, equipment, talent, firearms, and production support — built around the Garmin tactix 9 launch.

Approve Production Direction→