Tactical athlete wearing Garmin Tactix 9 Pro
01 / PROPOSALConfidential — Production Brief

Garmin Tactix 9 Pro
Launch Content
Proposal

Tactical Games–inspired still photography production by 6 Media.

A one-day production concept built around authentic tactical fitness, firearms, and range-based imagery for the upcoming Garmin Tactix 9 Pro launch. 6 Media will provide the location, production logistics, talent, equipment, firearms, ammo, and lighting support while Garmin provides the photographer, product, and final in-house editing.

Suggested Investment→
ClientGarmin
ProductTactix® 9 Pro
Production6 Media
FormatStill Photography
DurationOne-Day Shoot
WindowAug — Sep
Location17211 State Ave, Basehor KS 66007
02Executive Summary

Production Overview

The primary focus of this proposal is to support Garmin's still-image needs for the Tactix 9 Pro launch with authentic Tactical Games–style photography. The shoot will take place on Jacob Heppner's private property, which includes a gym, outdoor training areas, and a range on the same 50-acre location.

Provided by Garmin

  • Photographer
  • Garmin Tactix 9 Pro product / watch
  • Final image editing & post-production in-house
  • Drone (assumption)

Provided by 6 Media

  • Production company support
  • Location sourcing & property access
  • Talent coordination
  • Firearms and ammo coordination
  • Fitness & tactical equipment
  • Lighting Support / Photo Assistant
  • On-site logistics
  • Craft services
03Site Recommendation

Suggested Location: Jacob Heppner Property

The recommended location is Jacob Heppner's private property, which includes a gym, range, outdoor training areas, and multiple natural backdrops across the same 50-acre location.

This location allows Garmin to capture the main Tactical Games-style content while also having the option to capture gym-focused imagery without requiring a second venue.

Walkthrough NoteThe Garmin team will complete a site walkthrough in July to approve the overall location, identify specific shot locations, and determine which property zones are best suited for the final shot list.

Site Walkthrough Video

Aerial view of the Heppner property — site walkthrough video thumbnail
VID/01 · ~5 MIN WALKTHROUGH
Property Walkthrough — Shoot Area Preview

A brief ~5 minute walkthrough of the property and the specific areas being considered for the shoot. Use this to get a feel for the location ahead of the July site visit.

04Schedule

Target Production Window

The proposed shoot window is mid-August to early September, pending Garmin team availability, site walkthrough approval, talent scheduling, and final creative direction.

T-01
July

Site Walkthrough

Approve location and identify specific shot locations on the property.

T-02
Late July / Early Aug

Production Planning

Finalize shot list, talent, equipment, and on-site logistics.

T-03● ACTIVE
Mid-Aug — Early Sep

Production Window

One-day shoot executed on location. Garmin photographer leads capture.

T-04
Post-Shoot

In-House Editing

Garmin handles final image selection, editing, and post-production.

05Casting

Suggested Talent

Below is the talent 6 Media is suggesting for this shoot. Garmin can review and approve before production. Every individual listed can shoot at a high level and is fit to the standard required for Tactical Games–style content capture.

Click any name to view their Instagram.

Note

Additional talent may be added or swapped based on availability and Garmin's preferred direction.

Josh Sykes
T/01
Josh Sykes
INSTAGRAM ↗ @jm_sykes_3gn
DJ Kessler
T/02
DJ Kessler
INSTAGRAM ↗ @djkessler__
Spencer Panchik
T/03
Spencer Panchik
INSTAGRAM ↗ @spencer_panchik
ALT /

Jacob Heppner Option

Using Jacob Heppner as talent would waive the project's talent cost and is approved by Jacob since he is on the Garmin team. The tradeoff is that it would prevent images of the Garmin Rangefinder from being included in the final deliverables.

05.1 / Wardrobe

Talent Wardrobe

Once talent is approved by Garmin, 6 Media will begin work on wardrobe direction and approval for each shoot environment. Below are early references from the Garmin creative deck — used as a starting point for both the gym and range looks. Final wardrobe selections will be submitted to Garmin for sign-off before production.

W/01
Gym Wardrobe
Reference from Garmin creative deck
Gym Wardrobe
W/02
Range Wardrobe
Reference from Garmin creative deck
Range Wardrobe
06Primary Objective

Main Effort: Tactical Games Still Photography

The main effort will focus on capturing still images that position the Garmin Tactix 9 Pro in an authentic Tactical Games–style environment. This includes outdoor training, range work, rifle and pistol handling, and fitness-based tactical movements.

The shoot will be designed around realistic, on-location scenarios that match the rugged, tactical, and performance-driven look Garmin wants to promote for the watch.

Capture Target

There are 7 different groupings of photo examples listed below. The goal is to capture photos of each example, pending Garmin approval.

Athlete aiming pistol with Garmin Tactix 9 Pro on wrist
Golfer wearing Garmin Tactix 9 Pro on the course
Athlete preparing range gear and shooting bags

Tactical Games Movement Examples

REF / EACH MOVEMENT CAPTURED W/ & W/O FIREARM

M/01
Sandbag Cleans
M/02
Farmer Carry
M/03
Rope Climbs
(discussed later)
M/04
Sled Pulls
M/05
Wheelbarrow Work
M/06
Yoke / Wall Get-Overs
M/07
Sandbag Stress Carry

General Range Examples

R/01
Taking firearms out of case
R/02
Using rangefinder
R/03
Using spotting scope

Rifle-Focused Examples

F/01
Prone Shooting
(wide, medium, close)
F/02
Standing Shooting
(wide, medium, close)
F/03
Barricade Shooting
(tank trap & other barricades — wide, medium, close)
F/04
Using Garmin C2 to check velocity
F/05
Garmin C2 velocity synced to watch

Pistol-Focused Examples

P/01
Standing Shooting
(wide, medium, close)
P/02
Single-Hand Shooting
(wide, medium, close)
P/03
Barricade Shooting
(tank trap & other barricades — wide, medium, close)

Watch Close-Up Examples

W/01
Wrist-only shots
W/02
Over-the-shoulder shots using iPhone (watch still in frame)
W/03
Rangefinder shots with watch still in frame

Environmental Product Examples

E/01
Flat lay with other Garmin products
E/02
Rifle case flat lay photography

Drone Photography Examples

D/01
Aerial shot of talent shooting rifle on range
07Equipment Add-On

Rope Climb Rig Options

If Garmin wants rope climbs included in the photo shoot, there are two rig options available.

Insert photo of black rental rig
Option 1$3,000

Mobile Black Rig Rental

Includes

  • ▸Rig rental
  • ▸Travel from Joplin
  • ▸Installation on location
  • ▸Tear down
  • ▸Return transportation

Important Note

This rig is mobile in the sense that it can be transported to the property, but once installed it cannot simply be pushed or moved around on-site. The final rig location must be selected during the July site walkthrough.

Insert photo of Jacob's existing outdoor rig
Option 2$2,000

Add-On to Existing Outdoor Rig

Includes

  • ▸Additional outdoor rig component
  • ▸Installation onto Jacob's existing personal rig
  • ▸Rope climb capability on-site

Important Note

This option would be bolted into the ground and fixed in one location. It would not be moveable once installed.

REC/6 Media's recommendation is to forgo the outdoor rope climb capture to save $2,000–$3,000 on the project. While the rope climb is a movement featured in the Tactical Games, it isn't a defining proponent of the sport and doesn't need to be a hero moment in the campaign imagery.
08Pricing

Main Effort Investment

Photo Assistant / Lighting
Half-day rate
$1,000
Talent
Day rate
$600
6 Media Production Company Cost
$4,000
Property Rental
Includes cleaning up range, prepping sites
$2,000
Craft Services / Food & Beverage On-Site
$400
Subtotal before rig option
$8,000
Total with Rope Climb Option 1
$11,000
Total with Rope Climb Option 2
$10,000
Total — No Rope Climb
$8,000

NOTE / Applies to Rig Option 1 only — final rig location can be determined during or immediately after the July site walkthrough. Rig Option 2 is fixed to the existing outdoor rig location.

09Optional Add-On

Optional Add-On: Gym Photography

In addition to the Tactical Games main effort, Garmin has the option to capture a separate set of gym-focused still images that fit the look and feel of the Garmin Tactix 9 Pro.

This add-on would allow Garmin to expand the content library beyond range and tactical fitness imagery by capturing more traditional strength, conditioning, and gym-based product moments.

Recommended Fitness Movements Inside Gym

  • ▸Wallballs
  • ▸Deadlift
  • ▸Cleans
  • ▸Kettlebell work
  • ▸Pullups
  • ▸Indoor rope climbs

Not an exhaustive list — directional reference for the reader.

Production RecommendationFor the gym-focused images, 6 Media recommends using a separate talent from the Tactical Games shoot. This gives Garmin more variety in the final content library and creates a different look for the gym-focused assets.

Athlete training on assault bike with Garmin watch and HR strapAthlete performing box jump inside gymAthlete on BikeErg inside gymAthlete on Concept2 rower with HR strap
10Pricing

Main Effort + Gym Photography Investment

Main Effort subtotal before rig
Base cost from Section 07 (excludes rig option)
$8,000
Photo Assistant / Lighting
Increase from Main Effort — moves lighting support from half-day to full-day rate
+$1,000
Additional Gym-Focused Talent
Increase from Main Effort — separate talent for gym-focused imagery
+$600
Property Rental Increase
Increase from Main Effort — covers additional prep, cleaning, gym floor cleanup, and photo readiness
+$1,500
6 Media Production Company Cost
No increase
Craft Services
No increase
Main Effort + Gym Photography subtotal before rig
$11,100
Total with No Rope Climb Option 1 for Main Effort
$14,100
Total with No Rope Climb Option 2 for Main Effort
$13,100
Total with No Rope Climb for Main Effort
$11,100

NOTE / This option gives Garmin both Tactical Games-style outdoor content and additional gym-focused product imagery from the same production location.

14Final Summary

Suggested Investment

Option A

Main Effort Only

Tactical Games still photography

No Rope Climb$8,000
With Rig Option 1$11,000
With Rig Option 2$10,000
Option B6 MEDIA SUGGESTION

Main Effort + Gym Add-On

Tactical Games + gym-focused photography

No Rope Climb$11,100
With Rig Option 1$14,100
With Rig Option 2$13,100

SUGGESTION / For both the Tactical Games-only shoot and the Tactical Games + gym add-on shoot, we strongly recommend forgoing the outdoor rope climb rig to save budget. If gym-focused (non-Tactical Games) content is a priority, the savings from the rope climb make the gym add-on far more cost-effective while still preserving the strongest content mix. If gym content is not needed, the no-rope-climb Main Effort still delivers the highest-value Tactical Games imagery at the lowest cost.